Sunday, November 19, 2017 A national model in economic and environmental sustainability

Huge investments on W St. Paul Ave

Milwaukee's W. St. Paul Ave. transforming from industrial to brewery, offices, galleries 

Read more at Journal Sentinel.

After sitting for decades with little change, the Menomonee Valley’s W St. Paul Ave is experiencing a surge of development after completion of the Menomonee Valley 2.0 Plan in 2015. The plan’s vision is helping to attract businesses  to the street and has laid a foundation of predictability that encourages investment. Richard Schmig of Plum Media says, “We recognized this area was right on the edge of starting to grow.”


  • ProStar Surfaces, a provider of professionally installed athletic surfaces, plans to move into a leased 8,500-square-foot space in Brass Light Gallery’s building at 1101 W St. Paul Ave.
  • Third Space Brewing will soon celebrate their first anniversary in their 11,000-square-foot brewery and tap room.
  • Plum Media, a video production company, will move to a two-story, 13,000-square-foot building currently under renovation at 1418 W St. Paul Ave in September.
  • BrewCity Crossfit, which provides classes in weightlifting and other fitness activities, is moving to 11,000-square-feet in a 20,000-square-foot building at 1601 W St. Paul Ave in September.
  • Christopher Kidd & Associates, an architectural firm, plans to complete renovations by February on its three-story, 13,300-square-foot building. They will use 7,000-square-feet and lease the remainder on the first floor.
  • An art-related business will occupy a five-story, 71,100-square-foot building at 1635 W St. Paul Ave.
  • Riverview Antique Market plan to move to a two-story, 10,900-square-foot building this fall.


Both the antique market and the art gallery fit plans to create a design and décor showroom district  as outlined in the Menomonee Valley 2.0 Plan. There are already three home décor companies on the street: Brass Light Gallery, 1101 W St. Paul Ave.; House of Stone, 1701 W St. Paul Ave.; and BBC Lighting, 2015 W St. Paul Ave.

“We recognized this area was right on the edge of starting to grow," said Richard Schmig of Plum Media.
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